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If you love the feeling of freshly washed laundry but wish the fragrance lasted longer, laundry perfume offers a different way to scent your clothes, bedding and other washable fabrics.
Unlike traditional fabric softener, laundry perfume is created specifically for fragrance. Highly concentrated and added during the wash, it allows scent to become part of your laundry routine — from the moment you open the washing machine to the clothes hanging in your wardrobe.
But what exactly is laundry perfume, how do you use it, and how is it different from fabric softener?
What Is Laundry Perfume?
Laundry perfume is a concentrated fragrance designed specifically to scent laundry during the washing process.
It is added to your washing machine and diluted during the wash cycle, leaving fragrance on freshly washed clothes and fabrics.
While fabric softener is primarily designed to soften fabrics, the purpose of laundry perfume is different: fragrance.
This makes it an option for anyone who wants their laundry scent to feel more noticeable and luxurious than the fragrance typically associated with everyday laundry products.
How Does Laundry Perfume Work?
Laundry perfume is normally added to the fabric softener compartment of your washing machine before starting the wash.
During the washing cycle, the product is diluted and distributed through the laundry.
Because laundry perfume is concentrated, you don't need to use a large amount.
For LORESENSE, the recommended dosage is:
5 ml of laundry perfume per 5 kg of laundry.
Always follow the instructions for the particular laundry perfume you are using, as concentrations and recommended amounts can vary between products.
Is Laundry Perfume the Same as Fabric Softener?
No. Although both products may be added through the fabric softener compartment, they serve different purposes.
Fabric softener is primarily designed to soften fabrics. Laundry perfume is specifically designed to add fragrance.
Laundry perfume can therefore be used with your regular laundry detergent, either with or without fabric softener depending on your preference.
If fragrance is the part of laundry day you love most, laundry perfume allows you to make scent a much more intentional part of the wash.
How Long Does Laundry Perfume Last?
How long a laundry fragrance remains noticeable depends on several factors, including the fabric, washing conditions, fragrance concentration and how your laundry is stored.
On freshly washed clothes and fabrics, fragrance may remain noticeable for days, while items stored in wardrobes or drawers may retain the scent for longer.
This is one of the reasons laundry perfume has become an appealing option for people looking for a more fragrance-focused laundry experience.
What Can You Use Laundry Perfume On?
Laundry perfume can be used with most washable fabrics when the product instructions and garment care guidance are followed.
That can include everyday laundry such as:
• clothes
• bedding
• towels
• washable household fabrics
For delicate or specialist fabrics, always check the manufacturer's care instructions first.
Importantly, concentrated laundry perfume should not be poured directly onto clothing or fabric. It should be used through the appropriate washing-machine compartment as directed.
How Much Laundry Perfume Do You Need?
Because formulas differ between brands, you should always follow the dosage recommended for the particular product.
LORESENSE laundry perfume is highly concentrated and requires just 5 ml per 5 kg wash.
At this dosage:
250 ml provides up to 50 washes.
500 ml provides up to 100 washes.
A small amount is therefore enough to fragrance an entire load of laundry.
Why Choose Laundry Perfume?
For many people, fragrance is one of the best parts of freshly washed laundry.
Laundry perfume takes that experience further by making fragrance the focus rather than simply a secondary feature of another laundry product.
It can transform everyday things — putting on freshly washed clothes, opening your wardrobe or getting into clean bedding — into small fragrance moments throughout the day.
For fragrance lovers in particular, it brings something familiar from fine fragrance into an everyday household ritual.
Discover LORESENSE Laundry Perfume
At LORESENSE, we believe luxury can be found in the smallest details of everyday life.
Our highly concentrated laundry perfumes are crafted in Italy and created to bring a more luxurious fragrance experience to everyday laundry.
Only 5 ml per 5 kg wash is needed.
Our current fragrance, Diamond, combines fresh and floral notes with a warm, sophisticated base to create a scent designed to stay with your laundry beyond wash day.
